I recently had the pleasure of attending a fantastic seminar on 10 Years of Profiling the European Citizen at Vrije Universiteit Brussel (VUB) which was organised by Mireille Hildebrand, Emre Bayamlıoğlu and her team there. As a result of this seminar I was asked to developed a short provocative article to present among scholars there. As there have been numerous requests for the article that I have received over the last few weeks, I decided to publish it here to ensure that it is accessible to a wider audience sooner rather than later. It will be published as part of an edited volume developed from the seminar with Amsterdam University Press later this year. If you have any comments, questions or suggestions, please do not hesitate to contact me: firstname.lastname@example.org.