Privacy and Data Ownership, Psychological Implications of Smart Technologies
Univ.Prof. Dr.Dr. Bernadette Kamleitner joined WU as a professor for Marketing with a special focus on Consumer Behavior in 2012. She is head of the Institute for Marketing and Consumer Research and has a background in both business and psychology. Her research focuses on the psychological underpinnings of consumer behaviors, including the way consumers perceive and deal with personal data and an increasing digitization of everyday phenomena. In particular, she is an internationally recognized expert on perceptions of ownership on which she has published and spoken in numerous internationally renowned fora.